With Facebook ads you will be able to target your potential buyers based on common interests or likes, and have your ads or page posts show up in their feed. You can also remarket to past visitors to your site.
How to get started with Facebook ads
Once you’re logged in to your Facebook account visit Facebook advertising.
Next, choose the objective of your campaign, we want to drive buyers to our store so we will choose Send people to your website as our objective.
Enter your store address and Continue to set up your ad campaign.
Choosing your audience
To get the best results from your ads you need to first of all decide what defines your target audience. Are they of a certain age group? Are they from certain country/state/city? Do you only want to target only men/women?
Once you decide what defines your target audience you can use that when setting up your campaign audience.
If there are certain common interests or behaviors your target audience have you can use those too when creating your audience. For example you can target your audience based on interests such as card game players, fiction readers and cat owners. Or, by behaviors such as targeting iPhone owners or hockey fans.
Setting up your Facebook ads
Next, we will choose the settings for our ads and set up our ads. At this point we will need to decide how much we want to spend daily. It’s good to start with a small budget until you see if the ads are working for you and showing a profit.
Optimizing per click/per impressions
Next, we will choose how we would like to optimize our ads, if to optimize for clicks or for impressions.
Optimizing for Website clicks or clicks means you will pay per click and the ads will be shown to those that are more likely to click on your ad/link to site.
Optimizing for Daily unique reach will mean your ad is shown to a bigger reach of users rather than shown to users that are more likely to click on it, here you will pay per 1,000 impressions rather than per clicks.
Optimizing for Impressions also means maximum exposure and paying per impressions, only that your ads will be shown multiple times to each user.
If you’re not sure what to optimize for, you can run a few ads simultaneously optimizing for a different action and see what type of ad yields the best results.
Next, you will be able to set the maximum bid per click or per 1,000 impressions, so that you won’t go over that amount when bidding on a click or impressions.
If you want to show your ads only in certain times you can do that here. So since most online purchases are performed on weekdays from 8:00AM to 8:00PM peaking between 12:00-14:00 and on Sunday evenings, that would be a good time to schedule your ads for.
You have a few different Facebook ads you can run that can be great for your store including a carousel ad or a single image link ad.
The multi-product carousel ad are the latest Facebook ad hype. These ads show in a slider format multiple images, this way you can have a series of product images in one ad. The best product photo size for these are images sizes 600X600px. You can also add here for each product as a headline the product title and as a description the product price. Under text add the main text for the ad.
Link ad is another ad format that has a single image and a link to your store. The recommended size for this image is 1200x628px. It’s important to avoid adding text to the image you use since Facebook won’t approve the ad if the image is over 30% text.
Once you’ve finished setting up your ads click on Place order to submit your ads for approval. The review process for an ad can take up to 24 hours.
Analyzing your Facebook ads
You should try a few types of ads to see what ad format works best for you. You can test different ads by optimizing for clicks/impressions or trying different ad images, text versions and call-to-actions.
You can also set up a Facebook conversion pixel, which will allow you to track any sale that resulted from clicking on an ad.
When comparing ads you have a few different criteria you can compare them by including Results, Reach, Cost and Amount Spent.
Results gives you the number of actions that happened, depending on if you’re tracking impressions or clicks. Reach indicates the number of unique users the ad was shown to. Cost gives you the average cost for a click or impressions. Amount spent is the lifetime total spent on the ad.
Cost is important for analyzing our ads since it allows you to track which ads are most profitable. But in addition we also need to take into account the results, clicks or impressions.
If you’re using a conversion tracking pixel to track conversions that will be the most exact indication to an ad’s success, since it shows you the actual sales that resulted from the ad.
A great Facebook ad campaign works in a circular process. Based on the results we see by comparing various ads we’re able to tell what works best and edit your ads accordingly. This way you can reach the best ad version, the optimal ad optimization and the perfect target audience. Generating the most results from your advertising budget.
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