Sharing the valuable knowledge you gained over the years in your field can also be a great way for you to get your store name out there. Q&A platforms such as Quora and Yahoo Answers are a great place for you to interact with your target audience, by answering questions and sharing your valuable expertise.
Where can you share your expert advice?
There are a few different sites on which you can become an expert:
Quora is one of the most popular question and answer sites available today, that also offers a blogging platform on which you can create your own blog.
What makes this platform unique is that you can publish a question and choose members that you want will answer your question. And the fact that big company CEOs are on Quora and on occasion answer a question directed at them, gives Quora it’s very special appeal.
Anyone can sign up to the platform. But you will need build your name. Which you can do by searching for questions in topics you’re an expert on and answering them.
Quora will also notify you when there’s a new question in the topic that you listed as your expertise. So stay tuned and answer these questions, this will help you gain more exposure and help you gain Quora credits.
To get your store name out there you can start by adding it to your profile & title, this way it will show under your name on any question you answer. Next, only where it’s relevant to your answer, you can add add a link back to your store.
You can also use Quora as a social platform on which you can connect with influencers in your industry. In this scenario you can post a question and ask the influencer to answer it, this way getting a chance to connect with them.
Yahoo Answers might not be the place where you go to to have a industry leader answer your questions, but it’s also a great platform for sharing your expertise. You will find here a wider range of questions on a broader array of topics. Giving you much more opportunities to answer questions. You won’t have an option here to show your store name with a link to it such as in Quora, but you can add a link in your answer to your store where it’s relevant to the question.
Q&A sites are not the only place you can share your expert advice, forums relating to your industry are even a better place to share advice specific to your field. Read here how you can get started in forums relating to your field.
Reddit is also a great place for you to answer questions and offer expert advice. You can read more about how to get started on Reddit here.
Offering your advice can go a long way in helping you build your brand name and publicizing your new store, but make sure you don’t create the opposite effect by just writing promotional content or lacking advice.