StumbleUpon is a content discovery site that lets users search for & bookmark personalized content. The content that shows on the site is added by other users, but it can also be promoted content added by advertisers. The great thing about StumbleUpon advertising is that the ads don’t show as your standard banner ads, but they show up as any other content on the platform on a full page.
You can also of course share your content for free on the platform, but you might not get the same exposure as you would with the ads.
How to get started with StumbleUpon Advertising
Getting to know StumbleUpon
To get started we will create a free StumbleUpon account. After you’ve signed up, you will be asked to choose your interests, once you’ve done that you will be shown a certain article/image/site/video based on the interests you choose.
To move on and see something else click on Stumble. To show you more pages like that, click on the Like icon. If you don’t want to see anymore content of that type click on the Unlike icon.
What type of content can you share?
You can share any webpage, but the content that is best suited here are articles, photo compilations, illustrations/graphics, videos and any content that is engaging visually or noteworthy.
By browsing through your own personalized content you will be able to see what others with your interests are sharing here. This way you can tell which content will interest your target audience. You can tell how successful a certain page is by the number of Likes it has.
To share your own content just click on your profile image and choose to Add a page and fill in the address, select an interest and add tags by which it can be found. You can also add a short description for the content you’re sharing in the comment, but the best thing is to let your content ‘speak for itself’.
Creating a StumbleUpon campaign
After we got to know a bit the platform we will sign up as an advertiser and create our 1st advertising campaign.
You have a few options for targeting audiences in your campaign, you can do so by demographics such as location, age and gender.
You can also target your audience by Interest Bundles or Precise Targeting. So you can choose for example an Interest Bundles of Fitness Fanatics, to show your content to anyone that added as an interest Sport, Weight Loss etc. Or, you can choose Precise Targeting such as American literature or Antiques to show your content only to a very specific group.
Once we added the URL for the page we want to share, choose our target audience we will need to set up our budget. You can set your budget per stumble (per ‘ad’ view) and a daily budget. If you chose the ASAP option your ad will start running immediately and continuously, without spreading the views throughout the day.
You can also schedule your ad to only run over a certain period.
Once you click on Submit Campaign your campaign will be reviewed, if it abides by the StumbleUpon content guidelines the campaign will be launched and you will be able to track the results under Reports.
Analyzing your StumbleUpon campaign
Under Reports you will be able to see for each URL Paid and Organic stumbles, Score, Cost and eCPV.
The Paid column shows you the number of stumbles for the page that were paid, while Organic shows all the unpaid stumbles for the page.
Score indicated the ratio of likes compared to the total likes and unlikes the page got, so a high score here indicated users overall like the page you shared.
Cost indicated how much overall was spent for the URL, while eCPV shows us the Effective Cost Per View which is the average cost of a stumble based on the overall stumbles.
We don’t have conversion tracking in a StumbleUpon campaign. But you can use the conversions you set up in your Google Analytics account to track how many sales came from StumbleUpon.
StumbleUpon is a new player in the field of social media advertising, but a very promising one. If you have great content to share this can be a very worthwhile investment, just make sure you track your results and keep the campaign going only if it proves to deliver sales and not only traffic.
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