If you’ve been selling only online, without having a brick-and-mortar store, sell offline might be new territory for you. But it can be a great way for you to get more sales, while getting the word out about your new store.

Participating in events and tradeshows can also help you build a strong brand name, gain brand visibility  and gain more loyal customers.

How to get started

The first thing you will need to do when you want to start selling in tradeshows & events take is to search for local events & industry tradeshows that you can participate in.

Local events

Search for local events & markets that you can join and set up a stand in. These might not be trade specific events, but if you sell a product that isn’t only limited to collectors or a very specific audience this can be a great selling opportunity. You can search for such events in local newspapers, city bulletins and even local online publications & forums.

Industry Tradeshows

If you’re up to the challenge of taking your business on the road, you can search for tradeshows across the US or even worldwide in the Trade Show News Network.

We also discussed before how you can join forums related to your industry, which can also be a great place to hear about tradeshows you can take part in.

Participating in tradeshows will allow you to reach out to more buyers, while helping you build your brand name and advertise your new store offline.  To do so you will need to have the right tools. To begin with make sure you have leaflets or business cards that you can hand out, with your website address and contact info.

You want also to decorate your stand in a way that will make you stand out, but keeping it tactful and not overly decorative. Add a banner to cover your stand with your store’s domain easily noticeable.

Handing out a product catalog can also be a great way to get buyers to go back and visit your store later. This way you can get that are just browsing to complete a purchase, later from the comfort of their home.

Participating in tradeshows and local events can be a great way for you to build relationships and get loyal customers, so if you can allow yourself to take part make sure you make the most of this opportunity.

Read on to find out how to get buyers to your store with QR codes >>