On-site optimization such as doing keyword research, optimizing your store categories & products and adding meta tags are only a small part of the big SEO picture. But that’s not enough to build your store’s rank in search results.

When search engines rank websites, or in your case a store or product,  they look at multiple factors including relevance, authority and popularity.

Using keywords in your titles & description helps you demonstrate your relevance to a certain search, but that’s not enough. You will still need to demonstrate your site’s popularity & authority to rank highly in search results.

How do I build my site’s popularity & authority?

Of course time is a major factor in building your store’s reputation, but there are a few things you can do right away for this happen.

Shares & likes

Facebook shares & likes have a huge influence on your store’s popularity, so ask friends & family to like/share your store on Facebook to get the ball rolling.

Google+ recommendations

+1s on Google+ also hold a high value when it comes to building your store’s rank in search results. Which is why a strong Google+ presence can help you out here, to do so create a Google+ account  and start connecting with Google+ users asking them to +1 your store. You can also use your email contacts from your Gmail account, or export a list of contacts from another email service, to find people you already know that are on Google+.


The number of links to your store from other relevant sites is a big factor in determining your store’s authority. So search for blogs and online publications that are relevant to your store, tell them about your store and ask them to link back.

Avoid buying links or asking sites that are ‘link farms’, that just link to any site. Doing this can create the opposite effect and hurt your store’s rank in search results.

All the other methods we will mention in this guide will also help you in building your store’s popularity & authority in search results so read on to find out more.

Next, find out how to get started with a Google Analytics account >>